Game On Wales



The first stage was to develop a new website concept for Game on Wales that was both engaging and informative. It quickly became evident that a rebrand was required to help fulfil these ambitions.

The full brief was then extended to a rebrand and contracted work developing marketing pieces and brand guidelines.


Game on Wales is an engaging organisation working mostly with young people so we knew that the brand had to be focused towards this, avoiding stereotypes and introducing dynamism and energy.

The bespoke typography is both bold and full of movement with a nod to retro sports branding.

The logo mark / tag has been designed predominantly to work as a crest on sports clothing and also throughout promotional items and marketing print.

The final outcome is a brand that is effectively working alongside the subject matter and personalities involved with the organisation.
Share by: