We always keep an eye out for good design and this is right on our doorstep! Cardiff-based consultancy Smorgasbord have done a beautiful job in developing a new brand for Wales. The new identity is set to be used throughout welsh tourism and business sectors. This development is certainly going to enhance these areas and we can’t wait to see it in motion.
We were approached to develop new brand developments for key areas at Coleg Y cymoedd, this was initiated through workshops and in depth planning processes to find tangible solutions to refresh the restaurant and keep public interest high. Working together, the group, along with some of college tutors, discussed the vision for Nant Restaurant and areas where improvement could be made. This included more promotional materials and extending the hours of service, to introduce an evening menu.
First class product or service are at the heart of every good business, this is what comes first and every business wants to be a customer’s ‘1st choice’. A strong and well maintained brand can play a large part in making this happen and if you want to strengthen the perceptions of your business, then a strong and well structured brand is needed.
You may have like-for-like products or services with your competitors and a strong consistant brand helps give your customers reason to choose you over them!
A brand identity is the face of your business. It represents your company's values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you.
In short... Better perceptions outsell better products –
The famous Coke/Pepsi blind taste test is a perfect example of this. In blind tastings Pepsi always tends to have a slight advantage, but take the blindfold off and Coke nearly always wins.