Lock Electrical were a relatively new venture when they approached us to develop their brand.

They wanted something that was organised and helped build their reputation.

The initial stages included designing a brand for stationery, clothing and signage.


Tonally we knew very early on that we wanted to use a warm yellow and dark grey to represent the industry that Lock Electrical are associated with.

The main focus of the logo mark was to use an unbroken line representative of a circuit; this was then developed into the shape of a combined L & E.

The logo can also be used in a more restricted crest format, which is inspired by a digital chip. This application is mainly for clothing to support the fine lines of the primary brand.

Finally we created a micro guideline outlining icons, photo usage and typographic elements.
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