We were tasked to develop the brand for Lemon, a new cleaning company in Cardiff.

Lemon’s target market is commercial clients so the aim was to develop an instantly recognisable brand that captured the industry and professionalism expected of their services.


At the very start it was evident that both the client and the team here at Plaingraffic wanted to create a stripped back, modern logo mark that was snappy and instant.

The simplified lemon logo mark sits boldly with a striking and sympathetic typeface achieving the feel that was required at the start of the project.

The brand is visible across print, digital formats, clothing and stationery, and the modern logo mark works superbly across all formats.
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