Globe Trotters


GLOBE TROTTERS

BRIEF

Globetrotters bar is a hidden gem and a favourite with locals, unique for its music and good beer.

They approached us to develop a brand to coincide with their internal makeover.

SOLUTION

The brand was centered around the G logo mark, a bespoke typographic element that is elegant and beautiful in form.

The mark was mainly developed for signage and marketing material.

By using such a classic form with a modern edge we developed a brand that could be used in many different ways while holding its own as an independent entity.
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