Avant


AVANT CYMRU

BRIEF

Avant Cymru originally approached Plaingraffic to restructure their existing brand and develop a design concept for their website.

This finally turned into a full rebrand that was then transferred through the website, extended marketing material and merchandise.

SOLUTION

Taking into consideration what had been developed through the existing brand a new more dynamic logo mark was created.

The new brand is a much more dynamic concept that abstractly includes all the letters from the word Avant.

It has been designed in a way that it can be pulled apart with different transparencies to work as a decorative tool across all of the required formats.

The web concept uses all the offset angles of the brand. In doing this the site displays much more movement and avoids the standard uniformity of a common layout.
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